Entering into 30’s serves as a turning point to most women, bringing a newfound devotion to the skincare routine. The first few signs of skin damage start showing up in your 30s. Your skin’s reparative abilities begin to weaken—think mild brown spots, crow’s-feet, dull skin, pigmentation etc.

Typically, the mid and the late 20s are associated with pulling all-nighters, Netflix, starting a career, partying till morning…but never wrinkles! However, several factors ranging from too much time in the sun to environmental pollution can cause wrinkles and fine lines by the time you enter your 30’s.

We have put together a simple skin-care strategy for women in their 30’s to combat ageing skin concerns. Keep reading:

Gentle Cleansing

As your skin starts maturing, it’s more advisable to have a gentle cleanser for the face, especially in the mornings when you only have natural oils and the products from the night before to clean off. Use a cleanser that has a mild formula and which cleanses and hydrates the skin like Cetaphil Gentle Skin Cleanser.


Irrespective of age, sunscreen is considered to be the most essential and non-negotiable part of the skin care routine. There are many formulations to choose from, but looking at India’s tropical weather, you should pick a broad-spectrum sunscreen that’s at least SPF 30 or higher. You can consider ingredients like zinc oxide and titanium dioxide for a nice even finish.

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