beauty gateway for the male shopper

As male consumers develop increasingly sophisticated skin-care routines, the female-centered beauty industry is hoping to branch out.

Gender-neutral skin-care brand Non Gender Specific is set to launch a new face cream exclusively at clean beauty retailer Credo Beauty on Tuesday, adding a fifth product to its lineup that includes its cult serum.

According to Allied Market Research, men’s personal care will be worth $166 billion by 2022. Catering to men, who are interested and willing to add more skin-care products to their regimen, offers an emerging growth opportunity when beauty sales have been hit hard by the pandemic. While skin-care remains stronger than color cosmetics, its sales still decreased by 18% in the second quarter of 2020, according to new data from NPD Group.

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