Us Brits love to shop from the comfort of our sofas, with one in every five pounds spent with UK retailers now being online.
As the high street continues to decline, fashion retailers increasingly invest in their online presence, and the plethora of choice can be overwhelming.
We’ve tested hundreds of online clothes shops – considering key factors such as delivery, garment quality, how user-friendly their website is and customer service – to give you the ultimate roundup of our fashion favourites.
Our roundup covers everything from vintage brands to sustainable clothing.
Use our handy quick links to jump to different categories below.
You can trust our independent reviews. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real world testing and expert advice. This revenue helps us to fund journalism across The Independent.
Use these quick links to jump to each section: High Street, Up-and-coming designers, Vintage, Discount, Boutiques, Luxury, Lingerie, Menswear, Childrenswear, Sportswear, For Hire and Sustainable
In the nine years since its launch, Boohoo has become one of the leading online retailers in providing trend-led fashion for those on a budget. Taking inspiration from celebrity style, Boohoo has won many awards for its price-savvy designs.
Having established itself as a must-visit destination for on-trend fashion, Missguided is leading the way in showing you how to wear it, too, with an interactive fashion blog and trend section.
In The Style, Inthestyle.com
Despite being just four-years-old, In The Style has quickly become the go-to site for fashion conscience women. A brand that doesn’t shy away from the spotlight, it’s well known for its collaborations with celebrities like Charlotte Crosby, Billie Faiers, Binky Felstead and Sarah Ashcroft.
Lavish Alice, Lavishalice.com
You’ll be in good company with a purchase from Lavish Alice, which counts celebrity names including The Saturdays’ Mollie King and Little Mix among its growing fan base.
Pretty Little Thing, prettylittlething.com
With hundreds of new products dropping daily, Pretty Little Thing take all the hassle out of deciding what to wear whatever your budget. Covering everything from evening dresses to loungewear and even beauty, this site has it all.
The quirky concept-shop is sister to cult denim label Cheap Monday. Its collections are bold and colourful, packed with design-led pieces. The playful essence of the brand and the affordable price tags target a young, teenage audience.
Bringing the fast-fashion experience into the footwear forum, Linzi Shoes offers an impressive array of shoes and boots at prices that make it hard to check out with just one pair.
A daily delivery of new lines means you won’t have to search far to find something you like. It’s with dresses that this retailer really comes into its own with hundreds of styles in rainbow-worthy colours and prints.
A go-to destination on the British high street, H&M offers affordable fashion for women, men, teenagers and children. The range includes everything from basic T-shirts and underwear to luxury evening outfits and high-performance sportswear.
A contemporary fashion and denim brand, Weekday appeals to the style-conscious with a distinct vision that blurs the boundaries between femininity and masculinity. Using the website, you can shop by gender, product type or collection.
& Other Stories, Stories.com
With a whole host of collections designed by ateliers in Paris, Stockholm and Los Angeles, & Other Stories produces everything from clothing to shoes, bags and accessories with a focus on detail and quality.
One of the most popular stores on the British high street, Topshop is known for its diverse range of on trend fashion items. The website offers everything from denim to accessories and clothing in a range of sizes including petite, tall and maternity as well as premium lines such as Boutique and Topshop Unique.
Miss Selfridge, Missselfridge.com
A brand that started life in the iconic Selfridges store, Miss Selfridge has become synonymous with glamorous and feminine women’s fashion. The website sells a wide range of products including clothing, shoes and accessories.
Dorothy Perkins, Dorothyperkins.com
With a focus on wearable trend-led pieces, Dorothy Perkins is known for its signature prints, seasonal must-haves and wardrobe essentials. In addition to its main range, it also offers dedicated tall, petite, plus size and maternity collections in sizes six to 28.
Wallis offers stylish and modern fashion aimed at women in their 30s and 40s. Designed with a contemporary feel, its clothes focus on quality and fit with new collections launching online every month. It also has a petite range which is designed especially for women 5’ 3” and under.
The UK’s market leader in women’s clothing from sizes 14 to 32, Evans was the first high street brand designed for plus size women. As well as catering to a wide range of sizes, it also offers items specifically designed for certain body shapes including its Pear Fit jeans and Busty Fit tops.
New Look, Newlook.com
If you like to keep up with the latest fashion trends then New Look should be your go-to destination. A stalwart on the high street, it also delivers 800 new products online every week so there’s always something new to excite you. As well as womenswear, it also sells clothes for men and girls aged nine to 15.
Spanish retailer Zara has quickly become one of the largest international fashion companies and delivers the latest trends at affordable prices. Seriously stylish, its items are unique and of high quality, spanning everything from dresses and jumpsuits to shoes, bags and statement earrings. It also sells menswear and childrenswear.
River Island, Riverisland.com
With more than 60 years of fashion retailing experience, River Island is renowned for its stylish and affordable clothes. With almost all of its products designed in-house, it delivers fabulous new fashion every single week including evening dresses, heels and swimwear.
Mango has accelerated in the style stakes of late with street style stars and influencers choosing it as their go-to destination for pieces that look like they cost a whole lot more than they really do. Every year it designs 18,000 new garments and accessories for wearing the season’s trends across womenswear, menswear and children’s ranges.
Miss Pap, misspap.co.uk
Another global online fashion brand, Miss Pap’s clothing is inspired by catwalk, celebrity and street style trends at affordable prices. If you’re looking for a quick fix for a night out then it’s worth checking out their website for an outfit that reflects the latest styles at a fraction of the price of other luxury options.
A sister brand to Zara, Stradivarius is a youthful brand that interprets the latest trends into new and innovative styles for women. Online you can choose to shop by product or trend while its Stradilooks section lets consumers share their outfits.
Forever 21, Forever21.com
Fast fashion retailer Forever 21 is big business with stores across the globe selling men’s and women’s clothing and accessories. The website offers an extensive range of everyday and trend-led items as well as a dedicated section for plus sizes.
Oh Polly, ohpolly.com
It’s pretty impossible to scroll through Instagram without seeing fashion bloggers wearing this brand. With 1.9 million followers on Instagram, Oh Polly were one of the first fashion brands who gained huge success through social media. Their clothing is designed in the UK and they are known for their two-piece sets and body-con dresses that are perfect for a special occasion, whether it be a big night out or a black tie event.
Urban Outfitters, Urbanoutfitters.com
In recent years Urban Outfitters has grown to deliver an expanded product range but its curated mix of womenswear, menswear and accessories remains its most popular offering. The website sells a combination of in-house and branded products including denim, shoes and exclusive collaborations.
A contemporary fashion brand, Whistles is known for collections that are timeless, wearable and unique. Sitting at the higher end of the high street, it’s the perfect shopping destination for those looking to invest quality garb. You’ll find everything from workwear to jackets, leather bags and even wedding dresses online.
Created in 1998 as a new brand of the Spanish group Inditex, Bershka is aimed at young men and women who want to tap into the latest trends. As well as its main range, it also offers BSK and Man to create a wide range of products from casualwear to sports.
Pull & Bear, Pullandbear.com
With a mission to dress young, environmentally engaged and dynamic fashion lovers, Pull & Bear has fast become recognised for its fun styling and playful attitude. It offers two separate lines, one primarily intended for teenagers and another for adults with a love for eclectic style.
Nasty Gal nastygal.com/gb
Founded in 2006, US brand Nasty Gal started in an apartment in San Francisco full of vintage clothes, an Ebay account and a laptop – now they have customers in over 60 countries. Known for their LA cool-girl vibe, their website boasts a range of clothing and accessories that we’d describe as feminine with an edge. They are currently offering an impressive 45 per cent student discount, too
Wolf & Badger, Wolfandbadger.com
For those in the know, Wolf & Badger is the shopping destination of choice for something a little bit different. Alongside its selection of pieces from established designers you’ll find a host of inspiring new names that cover everything from womenswear, menswear, children and home.
Young British Designers, Youngbritishdesigners.com
Created in recognition of great British design talents, this website is a stage for home-grown talent at the beginnings of their career. Designers include one of this season’s NewGen winners, JW Anderson.
ASOS Marketplace, Marketplace.asos.com
Marketplace is the democratic retail space created by online behemoth ASOS. The site is made up of smaller boutiques showcasing under-the-radar labels, indie brands and vintage-clothing sellers for the ultimate eclectic fashion forum.
Not Just a Label, Notjustalabel.com
If your preferred sartorial tastes lie with off-the-beaten-track designers, then you’ve found your haven. Not Just a Label, with its thousands of brands, is the world’s leading online platform for new designer talent.
Vestiaire Collective, Vestiairecollective.com
This is the online equivalent of a high-fashion car-boot sale where the online community comes together to buy and sell each other’s wares, with the added advantage of an online team who check over the quality of every item.
One of the best names in the vintage market, Rokit started out almost two decades ago from a market stall in Camden. Its vintage clothing can now be enjoyed globally with worldwide shipping.
True Vintage, Truevintage.com
The UK’s leading online vintage clothing retailer, True Vintage sells iconic pieces from brands such as Adidas, Nike, Ralph Lauren, Tommy Hilfiger and more. As well as shirts, jackets and tracksuit bottoms, the website also sells vintage-style trainers and accessories.
Beyond Retro, beyondretro.com
The East London-based shop has managed to open 10 shops in 13 years and the website stocks a wide range of eclectic the clothing and accessories curated by a team of vintage experts – it’s become widely popular in the UK and Sweden.
The Stellar Boutique, Thestellarboutique.com
Having worked in the fashion industry for 10 years for brands like Topshop, Marks and Spencer and Levi Strauss, founder Stella knows her stuff. Teeming with one-off gems from designers all over the globe the website sells everything from clothing to jewellery and even has its own blog.
eBay Fashion Gallery, Ebay.co.uk
For those not wanting to go through the anxiety of bidding wars and buying from unknown sellers, eBay’s Fashion Gallery provides a forum for discount clothing direct from the retailer, cutting out the middlemen but retaining the saving.
One of the largest fashion online retailers, Yoox’s roster of brands includes Alexander McQueen and Prada, but where this site really comes into its own is with its carefully selected end-of-season product sales.
The supermarket of online-sale shopping, Brand Alley features a daily line-up of brands from French Connection to D&G. In addition to the timed sales there’s now also a year-round outlet section with no shortage of bargains up for grabs.
Get The Label, Getthelabel.com
Since its inception in 2009, Get The Label has been delivering knock-out prices and unbelievable discounts on iconic labels such as Nike, Adidas, Lipsy and Levi’s. With over 7,000 items online and up to 75 per cent off, it has everything you need to keep your style on point.
Amazon Fashion, Amazon.com
With online giant Amazon the brain power behind this online store, it’s safe to assume it won’t disappoint. Based in the USA but with flat-rate international delivery, the site offers 72-hour sales on women’s, men’s, children’s clothing and interiors products too.