If you’ve ever dreamt of breaking out of your pinky-beige lipstick prison, now’s the time. With Valentine’s (and Galentine’s!) right around the corner, and a raft of chic new options, there’s never been a better time to flaunt a hot red. Whether you’re loved up or single and looking to mingle, it’s the ultimate “eyes on me” color choice.The latest reds also promise lip-smacking innovations. Several hydrate and plump (think Sisley Paris Le Phyto-Rouge and Giorgio Armani Beauty Rouge D’Armani Matte). Or last (almost) forever (Fenty Beauty Mattemoiselle Plush Matte Lipstick and Lancôme L’Absolu Rouge Drama Matte Lipstick). Some capture the light (Stila Shimmer Stay All Day Liquid Lipstick) or sculpt and contour (Clinique Dramatically Different Lipstick Shaping Lip Colour). Others look like money when you whip them out of your evening clutch (Bond No. 9 New York Lips, a luxe collection of nine reds making its debut on V-Day).
Two more just-launched lippies promise to take the guesswork out of picking the right red. Despite its tomato-y brightness, the “Red for Me” shade from Maybelline New York’s inclusive new Made for All collection was tested on 50 women of diverse skin tones and deemed universally flattering. Meanwhile, the “complexion crafted” Ultimate Lipstick Love by Becca Cosmetics, categorized by undertone, divides its reds into “warm” and “cool” camps.
Still feeling like a ’fraidy cat? Gather inspo from red-carpet cool girls and experiment until you land on a shade you swear by.