‘Scalp facials’ are the new blowouts

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There’s a new salon at Bergdorf Goodman that is focused not on your hair, but on your scalp.

“Women get facials, they get their manicure, they get their hair done and their whole body scrubbed,” says Jay Ree, a stylist at the John Barrett “head spa,”which opened at the Fifth Avenue department store this fall. “The only thing that’s missing is their scalp.”

Scalp care is the new skin care. Beauty companies such as R+Co, IGK and Briogeo have recently launched scalp scrubs, shampoos or treatments.

And an increasing number of NYC spas such as Pierre Michel Salon and Elizabeth Arden’s Red Door are increasingly adding scalp “facials” to their menus — which promise that scrubs and lengthy scalp massages for around $50 to $75 will reduce dirt, debris and gunk that clog your follicles. John Barrett’s treatment, which includes a scalp steam and a blowout, goes for $250.

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