The Products That Changed Beauty Forever


Beauty is always evolving looking to the future and pushing toward new looks. But there’s a handful of key products that forever changed the industry…and, no surprise, those are the ones that will forever be staples in our beauty arsenals. We dove into the stories behind ten products that truly disrupted the scene and earned the elusive title of Instant Classic.


We like to look to powerful women for inspiration, so why not try to emulate the Egyptian queen who conquered anything (and anyone) who challenged her? The iconic cat-eye look could not be done without the eyeliner, whose early origins can be traced all the way back 12,000 years ago (with the look popping back up in the 1920s).

Red Lipstick

First made in Ancient Egypt from crimson-colored beetles and ants, red lipstick has become more than a simple cosmetic product. There’s something about a red lip that makes everyone stop and stare—it’s the ultimate power statement.

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