Your Skincare Dreams Have Just Come True


Honestly, washing our faces is not the most exciting part of our laborious skincare routines unless, of course, you happen to get some cleanser stuck in your eyes. Proactiv must have known we needed some pep in our skin care when it teamed up with Sanrio to bring us an ultracute new collaboration. Starting Nov. 1, the Proactiv Hello Kitty Brush Set ($70) will be available at your local Ulta store.

The set features Proactiv MD’s cult cleanser the Deep Cleansing Face Wash ($30) and a face-cleaning brush with a limited-edition Hello Kitty-shaped handle to clear away dirt and oil from your skin. The device comes with three brush heads for customized cleansing. You can use the bristle brush head for a daily deep clean, the charcoal brush head for brightening and deep cleansing, and the silicone brush head for improving texture with a micro-massage.

“Proactiv is a leader in skincare innovation and cleansing products,” said Jill Koch, senior vice president of licensing and business development at Sanrio, Inc. “We look forward to launching our partnership with Proactiv later this year to offer a new limited-edition Hello Kitty Brush Kit that will bring smiles to our fans, along with healthy-looking skin.”

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